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Twitter | What has Twitter done?


What has Twitter done? | Twitter

After bringing the fail whale, Twitter is at it again! You can now buy products and receive them via snail mail. It’s continuously testing fresh pages that, according to me, might turn it into the next best shopping destination. Twitter is assembling all sorts of information concerning places, products and the social network at large to make the entire purchasing an unforgettable experience.

Twitter Shopping

Twitter | shopping

(Photo : Official Photo/Mashable)

Along with tweets, videos and images, the pages will collect more information regarding the products and offers users might want to buy, book a trip and even possible links to websites for additional information. The social platform cites a good example of “The Martian book” that brings together all the tweets from readers, authors and publishers and an additional easy button for downloading the book.

Twitter Makes Shopping Exciting

Twitter | Shopping

(Photo : Official Photo/Twitter)

Additionally, this giant after Facebook is letting influencers on the platform share collections of awesome products and places. According to NBC News, Twitter will launch with 41 brands and individuals—from Hallmark and Disney Store, YouTube Star, the makeup guru Michelle Phan to stylist Rachel Zoe. Demi Lovato might also offer a collection of clothes and books. On the other and, Nike might showcase as well as sell a selection of LeBron James footwear and clothing.

TwitterShopping

Twitter| Shopping

(Photo : Official Photo/Twitter)

Twitter reports that most people tweet about what they love, “but it can be overwhelmingly difficult to determine and engage with the most relevant tweets.” Said Amaryllis Fox, Twitter Product Manager in a blog post, “Each month, millions of people on Tweeter share about what they love, from places they visit, vacations they are planning, books they’re reading or products they buy.”

“However, it’s still a challenge finding and engaging with the most relevant stuff.” This means that Twitter is making it simpler to buy stuff that people tweet about. While generating a new revenue stream from retail sales seems to be the motivation behind the move, it’s on the right trend.

This seems like a direct marketing approach that is geared towards improving ad experiences for products, providing them better information on the ROI in promoted tweets. Separately, USA Today notes that Twitter’s move is a reaction to the growing pressure from Wall Street to widen its appeal and grow revenue.

Just recently, Instagram announced that it’s enabling a “Shop Now” button for brand photos, Pinterest unveiled their “Shop Now” button as well as a photo sharing website. Snapchat joined the pulse by experimenting with their “Click-to-Buy” button. It’s time we all expected new things in the social media platform. Clearly, what have they done?

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